The Founding and Mission

Our Mission:

To create a more just and celebrated multicultural world for our next generation.

What is a sweetriot?

A sweetriot is a joyful celebration of culture, diversity, and understanding — it is the opposite of a civil riot, which is dangerous, violent, and oppressing.

Founding story:

Sarah Endline grew up in a small farming township of 500 and somewhere along the way dreamed of building her own mission-based business.

After years of contemplation, she founded sweetriot, a small mission-based company in nyc, which strives to build tasty little morsels in a different way for a different generation.

Through Sarah's travels, she stumbled upon cacao and knew she had to share it with others. The rioter team began testing it with their friends and learning that many did not know the true story of cacao. Discovered in the 1500's, cacao is a magical, spiritual, and celebrated food from South America, Central America, West Africa, and Asia.

The sweetriot team is proud to introduce it to you as our very first product. We also believe in supporting social causes and operating in a responsible way. More info can be found here.

Welcome to sweetriot.

Join us. Life is a riot. Sweet.

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